Saturday, January 27, 2007

 
I recently purchased my first audio book ever, a CD of THE TIPPING POINT by Malcolm Gladwell. I'm not usually a big non-fiction reader, so I decided that I'd get all the non-fiction books I want to read on CD, to listen to in the car, that way when it comes time to snuggle on the couch and read it's all fiction, all the time.

Well, I thought THE TIPPING POINT would be better than it was (but I'm not giving up, also ordered FREAKONOMICS and BLINK on audio, too). I just read another non-fiction book, JUICING THE ORANGE, which is about using creativity to drive business strategy, and I loved it. Great real-life examples, tons of fun. But THE TIPPING POINT, not so much. How many times can the author use the same Hush Puppies example - apparently over and over and over. I was like, enough already! Give me another example. And I think that was my real problem with the book. Not enough examples to support his 'tipping point' theory. I believe it exists, just would have like more practical applications. Two things I did like: the yawn example. Gladwell talks about contagions, or how something becomes contagious, and he used yawning as an example. Did you know that just reading the word yawn can make you yawn? Even just listening to Gladwell talk about it in the car made me yawn. Searching for a yawning graphic to include with this post made me yawn. Very interesting.

The other thing was his "broken windows" theory and how it was used to reduce crime in NYC in the late 80's. There I was listening to how the little things like cracking down on subway fare jumpers helped turn NYC's crime rate around. I immediately called my husband and told him that he was part of a tipping point. Because in college my husband did just that - attempted to jump a subway turnstile in NYC late one night after having a few too much to drink. He was promptly grabbed, cuffed and then placed on the chain gang forming on the platform until they were all taken to the station to be booked. A real life example of a tipping point in action. And you know what? Come to think of it, he also owns a pair of Hush Puppies. And just thinking about all this makes me yawn.

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